The Wandering Brunette

Mid-Year Goals + Blog Updates

Jul 25, 2016


I'll admit, I'm really not the best and keeping up with this blog. I'd go off the grid for months at a time. But now, this blog has become my "side-hustle." You know, that thing you're really passionate about on the side. Lately, I've been keeping up a lot more and I've begun to really work with more brands. I'm really excited to see where my blog is headed and what the next big steps are for me.

So, where am I going? What's the point? Honestly, what am I even doing?

I ask myself these questions every day. I know that I really need to find a solid niche for my blog. All of my wonderful readers have been so supportive, but I've really been all over the place with my posts. From travel to food to fashion to fitness, I don't really know if I can keep it up anymore. At the very least, I need to find a way to solidify my brand.

I love fashion. I may not be the best fashion blogger in the world and I sure do struggle with finding someone ready and willing to take my pictures (my brother does it now, but he's not to keen on it all the time). But, truth be told, I think I can put together some fabulous outfits and, according to Instagram, I'm pretty good at it.

I love traveling. At least I know that I will never be able to stop traveling but I know that I am not the person who can maintain a traveling lifestyle at the moment, unless you can count my incessant need to move every couple of years.

I love food. I am the biggest foodie I know. I love to cook and I love to eat.

I do not love fitness. I want to be healthy, really I do, but the work that goes in to working out is not up my alley. I'm not good at it, despite my relatively athletic appearance, and, no matter how much I do it, I can't seem to fall in love with it. However, I need to get in shape and other bloggers are the best and holding each other accountable.

So... Step one.

Define my target market.

If I learned one thing during my time in the business school, it's that I need to know my target market like the back of my hand. Creepy as it sounds, I want to know who you guys are before you guys know who you guys are.

Step two.

Create a damn good newsletter. I want to really build up my email subscriber list. I want to create a really great email newsletter to send out 2-4 times per month to keep my readers updated on what's happening.

Step three.

Join YouTube...? Maybe I'm a little late to the party, but everyone seems to be doing it. I want to take a stab at creating Tasty-esuqe videos and travel videos from my vacations. We will see what happens with that one.

Step Four.

I really need to step up my photography game. It's time to really take some quality shots. Maybe I'll finally invest in something other than a point-and-shoot camera.

Step Five.

Migrate from Blogger. It's about time I move on to a "real blog."

For concrete numbers goals:
  • Reach 5k followers on my Instagram Page
  • Reach 1k followers on my Twitter Page
  • Reach 1k followers on BlogLovin
  • Build up an email subcriber list of over 500
  • Reach pageviews of 10000+ per month
  • Reach unique monthly visitors of 5000+ per month

I don't have much of a timeline in mind, but I would like to reach at least some of these goals by the end of this year.

For those you who took the time to read this through, I'm looking for advice right now:
  • What were techniques that you used to grow your blog readership?
  • What is the best email subscription service? Do you think I will need a paid service?
  • What is the best web hosting site for wordpress.org? I've heard mixed things about BlueHost.
  • Do you feel that you really needed to pick a niche for your blog?

Those are really the questions I have for y'all. Please take the time to answer in the comments or even shoot me an email if that floats your boat.

Cheers!

au naturale + a new giveaway

Jul 24, 2016


I love white pants and shorts in the summer. Actually I love white shorts year round, but it's before labor day; I'll wear white if I want to. I just can't sit in any dirt; white pants are dangerous.

And here I am again, styling new wood jewelry. Some say that rose gold is the metal of the season, but I say metal is out and wood is in. It can easily transition from summer tones to fall tones and work in casual to professional situations.

Today, I worked with GiveItEngraved to come up with this cute outfit. I love how the natural wood in the pieces works so well with the casual, neutral tones in my weekend outfit, complete with a simple pocket tee and my favorite high waisted shorts. It doesn't get much better than this if I do say so myself. I feel cute and put-together, but also relaxed and comfortable enough to get some sh*t done this weekend.

So what's next? I'm hosting yet another giveaway! I will take care of shipping costs, but you can enter multiple times using the form below! To enter, all you have to do is comment on this post! This giveaway will include a pair of wood hoop earrings as well as the bracelet featured in this post!

Heads up: I will be checking to make sure the winning person completed their entries.

Tee: Madewell
Scarf: Madewell
All Jewelry: GiveItEngraved Designs

Who said accountants were boring?

Jul 23, 2016


I've been trying to get some posts up about the various activities we were able to do in London, but in writing very specific posts, I am missing a bit of the whole story.

So, I'm sure that you caught on to the things I did like going to tea, finally getting on the London Eye, and going to the Ice Bar.

If you aren't entirely sure why I was in London, here's the rundown: I was selected from a group of applicants to be one of 14 interns sent to London to enhance our internship experience and learn more about the global network of firms. Never once did I expect to have so much fun.

There is a stereotype out there that accountants are boring and plain. You may be thinking of characters in The Office, Parks and Rec or maybe even Fun With Dick and Jane.

However, most of us? We're the most exciting people that I know. Forget for a minute that they're some of the only people I know.

I got to do the coolest things on this trip with a bunch of accountants. We took a bus tour, visited the sites, and I even got to go to my first music festival.

All I'm saying is, maybe you've been too quick to judge the accountants in your life.

Third Time's the Charm: Finally Getting on the London Eye

Jul 21, 2016


So, I've been to London three times. As my title alluded to, the third time must really be the charm because I finally went on the London Eye this time. This was even the best time to do it! Not only did I finally get to go, but we were able to rent a private capsule for just our group! They usually pack the capsules with 20+ people who pay for individual tickets, but we were able to get just one for the 14 of us interns plus our leaders and a plus one.

Depending on the kind of view you want, you can choose what time you want to rent your capsule. We went at 9:30 pm and I loved it! We got to watch the sunset and see London light up as the sun went down. I thought the time was perfect.

When we finished, it was completely dark outside. There must have also been a prom-like functin going on, because there were girls in gowns everywhere. It was a little annoying to have such big crowds everywhere we went. However, the girls looked like total stunners in their dresses. Those boys have better taken them on some nice dates.

Anyway... Even with all the buildup, this was totally worth it. Everything was better than I could have imagined and I am so happy that I was finally able to go!

P.S. You can't take your own drinks on the eye, but you can rent a pirvate capsule with champagne...

Jord + a "No Losers" Giveaway!

Jul 20, 2016


Let me say this first, I have wanted a JORD wood watch from the first moment I stumbled upon the website. This is one of my most exciting collaborations to date. Receiving this beautiful timepiece in the mail was like a dream came true. I finally have one. The little guy that I can't seem to take off is from the Fieldcrest series and I love the zebrawood. I chose the zebrawood and maple because, even though the watch is unique in itself, the zebrawood adds even more textures and a creative spin on this piece.

How to Travel the World as a College Student

Jul 19, 2016


Wow, I can't belive it's been a exactly a year since I left the US to live in Sydney, Australia for four months. It still doesn't feel real that I'm back.

It seems like I'm always traveling. Each time I return from a trip, I already seem to have my next one planned or, at the very least, in the works. All the time, people ask me how I am able to go to all these places and how I can afford to go. People scoff and roll their eyes at my "priviledge" but I know that I've worked hard to find these opportunites. A lot of the time, I do know that I am really lucky. I have two parents that work hard to give me some of the global opportunities that I have.

So, the question is how? How have I been able to find inexpensive flights, places to stay, and international programs?

Ice Ice Baby

Jul 16, 2016


So, ever since my last trip to London, I have been wanting to go to this Ice Bar. You heard me correctly: the girl from Arizona wanted to go to an Ice Bar. Even though I purposely went to the U of A to sweat my booty off, this sounded so cool!

In fact, before my last trip to London, I'd never even heard of an ice bar. It's a bar, like a real life bar that serves drinks, but everything is made of ice. Even the cups are made of ice! Don't break it or melt it too fast though, they charge you a replacement fee. Don't ask me why, it seems like a regular cup would be more expensive. *shrugs*

Well, we can check this one off the bucket list.

Cheers!